The Gulf Cooperative Council's Big Data Opportunity

The Middle East is a new frontier for business innovation. In particular, the possibilities for using big data and advanced analytics to improve regional outcomes are enormous — and the region needs these capabilities to maintain its hard-won global advantage.

How The GCC Can Use Big Data To Be More Competitive

The Middle East is a new frontier for business innovation. In particular, the possibilities for using big data and advanced analytics to improve regional outcomes are enormous — and the region needs these capabilities to maintain its hard-won global advantage. This report analyzes the big data challenges and opportunities for the Gulf Cooperative Council (GCC) countries: the Kingdom of Bahrain, the Kingdom of Saudi Arabia, the State of Kuwait, the State of Qatar, the Sultanate of Oman, and the United Arab Emirates (UAE). Enterprise architects should read it to understand how to apply big data proof-of concept energy and investment dollars.


Key Takeaways

Big Data Will Help GCC Countries Innovate

The Arabian Peninsula has developed into a global powerhouse, but a few troubles are brewing. Focusing on technology readiness and innovation can help GCC countries maintain their competitive edge. Big data can create new innovative capabilities in education, healthcare, transportation, and labor market efficiency, which are all areas in need of improvement.

Big Data Will Not Be Enough: Gulf Companies Must Be Customer-Obsessed

Big data can help firms turn data into insight, but unless they focus that insight on winning, serving, and retaining customers, they will miss opportunities. A new class of digital competitor is evolving beyond big data to focus on insights. Middle Eastern businesses must learn from insight masters to turn data into differentiating customer engagements.

Solve People Issues First

A lack of skilled data pros will be the largest big data issue for Middle Eastern enterprises. More of the workforce must become data-savvy, especially in the field of data science. Firms and governments must also hire people in leadership positions who understand data and analytics. Finally, government must empower its citizens through training and help businesses use data to improve regional profitability and customer engagement. 

 

You can download the full report free of charge https://solutions.forrester.com/smartcon-dubai   



About Brian Hopkins

VP, Principal Analyst, Enterprise Architecture - Forrester
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