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Marketing 4.0

November 22

In this course, the effects and implementations of Marketing 4.0 will be discussed under these topics.

Main Topics for Marketing 4.0:

 

  • Changing and Strengthening Customer
  • Digital Economy
  • Changing Customer Journey / Consumption Chain
  • Marketing Strategy Design in the New World
  • Tactical Marketing Applications in Digital Economy
    • Human Oriented Marketing
    • Content Marketing
    • Omni-channel Marketing
  • New Marketing Efficiency Metrics
  • Implementing Change